Product Designer · UX Lead · UX Strategist

Pooja
Panjabi

20+ years of shaping digital products and services. I partner with business and product stakeholders to define end-to-end experience strategies for complex solutions, turning research driven insights into clear, differentiated product vision.

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Pooja Panjabi
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About

Designing with velocity,
accuracy & AI-amplified intent

I am a product designer focusing on business goals, understanding workflows, and designing experiences based on research that simplify processes and have a measurable result.

Currently working as a UX Strategist at a global management consulting firm, I partner closely with business and product stakeholders to define end-to-end business and experience strategies for complex solutions in the finance domain.

My work spans research-driven insights, service design, feasibility analysis, and enabling teams to communicate a clear and differentiated product vision across all functional lenses.

I bring an AI-first approach to every engagement — using Gen-AI tools to accelerate ideation, prototype faster, and surface smarter design decisions. From designing AI-powered product experiences to leveraging AI in my own workflow, I treat it as a core design capability, not an add-on.

20+ Years of Experience
9.5 / 10 User Satisfaction
40% Process Time Reduction
90% Dependency Removed

Core Skills

Product Design UX Strategy AI UX Design Service Design Research Information Architecture Data Visualization Design Systems Workshop Facilitation
Projects

Selected work

A selection of projects that demonstrate measurable impact through design thinking.

01 Finance · AI · Global Consulting Firm

Pricing & Budgeting Companion — AI Intelligence

Designed an AI-driven pricing intelligence layer within the Pricing and Budgeting tool — embedding smart benchmark insights and health markers directly into partner workflows to drive healthier pricing decisions.

85% target adoption rate
92% price realization target
↓ 9% CI allocation target
AI UX Design Pricing Intelligence Health Markers
View Case Study →
02 Finance · Global Consulting Firm

Digital Platform for Internal Transfers

Envisioned and redesigned the entire system for internal transfer of employees within the firm. The streamlined digital platform enabled full real-time tracking and improved cross-team coordination.

40% reduction in process time
100% real-time transfer tracking
9.5/10 user satisfaction score
UX Design Workflow Design Workflow Automation
View Case Study →
03 Finance · Global Consulting Firm

Finance Reporting Dashboards

Designed scalable data-driven dashboards by leading workshops to identify workflows and user needs, co-creating with users. Powerful data visualizations provide financial health snapshots within the first 5–10 seconds.

5–10s to grasp financial health
Co-created with end users
Scalable design system
Data Visualization Dashboard Design Finance
View Case Study →
04 Productivity · Global Consulting Firm

Self-Serve Platform for Survey Design

Significantly enhanced the efficiency of the survey creation process. Improved the 'manage survey' experience for all stakeholders by removing the dependency on the development team and eliminating offline documents.

90% dev dependency removed
100% adoption across teams
Full transparency gained
Self-Serve Product Process Design Enterprise UX
View Case Study →
Career

Experience timeline

2021 – Present

Product Design Lead / UX Lead

McKinsey & Company

Leading design strategy and research for Pricing Productline initiatives across the Firm's Finance Rewiring transformation. Key projects include the Pricing & Budget Companion, AI-enabled Pricing Assistant, and Client Insights Engine.

2020 – 2021

Senior Product Designer

Global Consulting Firm

Designed and delivered key internal digital platforms including the Internal Transfers Platform and Finance Reporting Dashboards, achieving exceptional adoption and satisfaction scores.

2009 – 2020

UX/UI Consultant

Srijan Technologies / Independent Consultant

Part of the core Digital Labs India team (from 2013) working across Aviation, Petro Chemical, US Stock Market Analysis and Telecom. Independently designed web and app experiences for clients including Loyakk, ABOVE, and SalesXPO.

2006 – 2008

Business Head, Design

Webchutney

Set up Webchutney's first overseas initiative in Kuala Lumpur. Conceptualised the interactive marketing campaign for the worldwide preview of Microsoft Office 2007, Vista, and Exchange Server 2007.

2004 – 2006

Group Head, Design / Sr. Visual Designer

Webchutney

Led creative development, information architecture, and UI design for corporate websites and community portals for clients including Microsoft India, Microsoft Malaysia, HBO, Tata, ESPN, and ICICI.

Education & Training
🎓

Bachelor of Fine Arts

College of Art, Delhi

📊

Data Visualization Training

Hands-on Training with Andy Kirk (visualisingdata.com)

🧠

HFI Training on Practical Usability

Human Factors International

Contact

Let's work together

I'm always open to discussing product design opportunities, collaborations, or just a good conversation about design.

poojapanjabi@gmail.com +91 99168 42728 Bangalore, India